Else Nutrition Holdings Inc (BABYF)

[BruceLake]

If I were a mother searching for baby food for my baby I would NOT include the word advertizing in my search. But for your benefit I did and here are some of the boggling eye-catching subject lines that came up from the 9 articles on the first page of my search:
1. Baby Food Advertizing - How moms lost confidence in...
2. Baby formula marketing 'pervasive, misleading and aggressive'..
3. Selling second best: how infant formula marketing works..
4. Baby Food Ads Often Contradict Health Experts..
5. Unethical food marketing ad of the week: infant formula ...
6. It's time to stop infant formula marketing practices that ...

I am thrilled that Else nutrition is not found on the above first page! BUT I think mothers with known allergies, vegetarians, and most definitely vegans would search instead for "non-milk baby food", "non-dairy baby food", "plant based baby formula" , "vegan baby formula brands". Sure enough in each search Else shows up in the first couple of ads.

Note: I made a search (Babyfood advertizing) and we did not show up anywhere, ... at least I could not find us but I found: Gerber, Heinz, Nestlé, Baby milk, Breast milk, Milk powder, Formula milk, Nutrition, toddler, ...

Same with other general searches I made, assuming I was a new mother looking for baby food good for my newborn.